Resources

Field notes from
the studio.

Articles, guides, and the occasional opinion on selling property off-plan, building viewers buyers actually use, and the messy realities of off-plan sales.

All Sales Strategy Virtual Tours Buyer Psychology Comparison CRM Customer Journey Off-Plan Buyer Education Content Marketing Digital Marketing How-To Marketing Pricing Social Media Software

illustration of the buyer journey from awareness to consideration to conversion

January 23, 20257 min

Mastering the Real Estate Customer Journey: A Developer's Guide to Boosting Sales with Your Next Home

How real estate developers can use Your Next Home across the whole buyer journey, from awareness to conversion: the tools that fit each phase, and practical tips for nurturing leads and closing more sales.

Sales StrategyCustomer JourneyCRM

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illustration of a flat property photo turning into an interactive 3D tour

November 7, 20249 min

5 Real Estate Content Marketing Ideas to Hook Potential Buyers

Five content marketing ideas for real estate, with practical examples: interactive 3D media, location storytelling, emotional engagement, brand story, and useful buyer advice.

Content MarketingVirtual ToursSocial Media

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illustration of a buyer's mind balancing emotion and logic when choosing a home

September 12, 20247 min

5 Insights Driving Property Buyer Decisions and How to Address Them

What actually moves a property buyer, from where they search to how they react to unclear pricing. Five findings on the mix of logic and emotion behind home-buying, and what to do about each.

Buyer PsychologyDigital MarketingVirtual Tours

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