360° building model
One model, every angle a buyer needs to trust the project.
Give buyers a navigable 3D model of the whole development, not a single fixed view. They orbit the building, hover to see exactly which apartment is which, and open any unit, all in the browser and at their own pace.
Most buyers decide how they feel about a building long before they visit. Hand them one render and a floor plan and they are left filling in the gaps on their own. Off-plan, those gaps are where interest quietly cools.
A model they can move around removes the guesswork. They rotate the building, look at it from the street they would actually approach from, and understand how it sits against everything around it. Nothing about it depends on being on site, so a buyer three time zones away explores the development as easily as one standing outside it.
Here is the part most developers ask about first: the 360° building model is built from a sequence of rendered still images, not a live 3D scene. As the buyer drags, the viewer swaps between images taken from around the building in sequence, which reads as a smooth rotation. Nothing is being calculated or rendered on the fly. That is what keeps it fast and consistent on any device, from a flagship laptop to an older phone on a mobile connection.
What buyers can do
From a single building to a whole masterplan
The model is not limited to one tower. It scales to a full estate as a single nested experience, so a buyer drills down without ever leaving it.
Start above the whole development and orbit every building together, seeing the masterplan as one.
Select a building to open an orbit around that one on its own.
From there, every apartment on it becomes selectable, right down to a single home.
One development, one continuous model, whether you are selling a single building or a site of many.
The model is the spine of your viewer
The building model is not a one-off marketing asset you use once and set aside. It is the entry point the rest of the viewer opens from.
Walkthroughs launch from it, so a buyer moves from the outside of the building into a specific apartment without losing their place.
Amenity and detail hotspots pin to it, so the gym, lobby, or rooftop sit exactly where they belong.
Buyers select a unit from the same building they have just explored, so the model and the individual apartment pages tell one continuous story rather than feeling like separate tools.
You set the model up once, and it keeps working across every unit you sell.
How the 360° building model actually works
An interactive 3D building model usually means one of two very different things, and it's worth being precise about which one YourNextHome uses.
Loads an actual 3D mesh into the browser and calculates the geometry, lighting, and shading live, the way a video game does. It can look impressive, but it asks a lot of the buyer's device: a large file to download, and real computing work on every frame, which is where these experiences tend to stutter or load slowly, especially on phones.
Your team or your 3D studio renders the building from a full turn around it, camera angle by camera angle, out of any 3D software. Each angle is exported as a normal still image, at full render quality. The viewer displays the right image as the buyer drags, and swaps to the next one as they keep moving, which reads as one continuous orbit.
Because each frame is a flat image rather than a live 3D scene, the browser has far less work to do. There is no geometry to calculate, no lighting to recompute, and no large 3D file to download before anything appears. That is what makes the model load quickly and rotate smoothly on any screen, desktop or mobile, without asking buyers to have a powerful device or a fast connection. A second, matching layer sits on top of the image sequence: a set of apartment overlays, rendered from the same scene, frame for frame. These make individual units selectable, so hovering or tapping highlights the right unit at every angle, and opens it with its live availability, price, floor plan, and tour.
Start with a handful of images, grow it whenever you're ready
You do not need a full, seamless 360 rotation to launch. A complete, fluid turn is roughly one image every 2.5 degrees of rotation, but that is the ceiling, not the entry point.
Many developers start with as few as three or four renders, one for each main facade of the building. That handful of angles is often enough to show every apartment on every side of the development, since most buildings only have a small number of distinct facades to begin with. Buyers can already identify their unit, see which way it faces, and open it, from a model that took a fraction of the time and cost to produce.
As more renders come in from your studio, add them to the same sequence. Each new frame slots in between the existing ones, and the rotation gets progressively smoother. There is no rebuild and no downtime: the model simply improves in place, on your schedule, alongside everything else you add to your viewer over time.
This also means the building model can go live well before construction finishes, or before every render is signed off. Start with the angles you have. Add the rest as your content team delivers it.
Built to sell off-plan
Off-plan is exactly when a buyer has the least to react to and the most to commit. A model closes that gap. The building feels real before the first floor is poured, so buyers reserve on the strength of what they can see and understand, rather than waiting for a show unit or a site visit that may be months away. Because the model is built from rendered images rather than a physical or on-site asset, it works identically whether the building is a design concept, mid-construction, or complete. There is nothing about the format that depends on the building actually existing yet.
Fast on every screen, not just the impressive one
A model that only performs well in a sales-office demo has not solved the actual problem. Most buyers will meet your development for the first time on their phone, often on a mobile connection, often for a few seconds before they decide whether to keep looking. Because the YourNextHome building model swaps between rendered still images rather than computing a live 3D scene, it puts very little load on the buyer's device. The same model that runs smoothly on a desktop in your sales centre runs just as smoothly on a mid-range phone, with no app to install and no plugin to load. There is no separate mobile version to maintain: it is the same asset, responsive by nature, because it was never dependent on the device's own graphics processing in the first place. That also makes it the natural fit for the touchscreen in a physical sales centre, running the same model your buyers already explored online.
How the model is created
The building model looks and behaves like a live 3D scene, but it is lighter and more dependable than one, because it is built from rendered content your 3D team already knows how to produce. It comes from two pieces.
A sequence of still images of the building taken from around a full rotation, rendered out of any 3D software. Buyers drag to move through them, which reads as orbiting the building. Because each image is pre-rendered rather than computed live, it reaches buyers at the full quality of your render and stays smooth on any device. You choose how detailed the sequence is: a full, fluid turn is roughly one image every 2.5 degrees, but as few as three or four images work perfectly well as a starting point, covering the building's main facades. Add more frames later for a smoother rotation whenever your content team delivers them.
A matching set of overlays, rendered from the same scene, for example in 3ds Max, that sit over the orbit images frame for frame. These are what make each unit selectable, and what power the hover highlight and the tap-to-open detail. As the building turns, every apartment stays mapped to its own windows and its own part of the facade.
Everything after that, linking each unit to its availability, price, plans, and tour, is configured inside YourNextHome. You provide the rendered images, and the platform turns them into an interactive, selectable building.
Your content, your choice
You are never tied to a single way of producing the content, or to a single supplier. Your own team can render the orbit and the overlays, or any studio you already work with can, or one of our content partners. If you would rather not handle it in-house, we can create the content for you or arrange it through a partner studio. YourNextHome presents the result either way, and your imagery always stays yours.
What is a 360° building model, exactly?
It is an interactive version of your building that buyers can rotate and explore in the browser, tapping any apartment to open it. In YourNextHome, it is built from a sequence of rendered still images taken around the building, rather than a live 3D scene.
Is this the same as a real-time 3D model or a game-engine walkthrough?
No. A real-time 3D model loads a 3D scene into the browser and calculates the geometry and lighting live, which is heavier on the buyer's device. YourNextHome's building model uses pre-rendered images swapped in sequence as the buyer drags, which is lighter, faster to load, and consistent across devices. You do not need a real-time or game-engine model to use it.
How many images do I need to create a 360 building model?
As few as three or four, each covering one main facade of the building, is enough to start and to represent every apartment on every side. A full, smooth 360 rotation is roughly one image every 2.5 degrees, and you can build up to that gradually.
Can I add more images later to make the rotation smoother?
Yes. New renders slot into the existing sequence at any time. There is no rebuild involved: the rotation simply becomes smoother as more frames are added.
Will a 360 building model slow down my website or viewer?
It is built to avoid that. Because each frame is a still image rather than a live 3D scene, the browser has far less work to do than with a real-time 3D model, which keeps load times and performance consistent.
Does the building model work well on mobile phones?
Yes. Since the model is a sequence of images rather than a computed 3D scene, it performs the same way on a phone as it does on a desktop, with no separate mobile version to build or maintain.
Does it need an app or a plugin?
No. It runs directly in the browser on desktop, tablet, and phone, and it also drives the touchscreen in a physical sales centre if you have one.
What software do I need to create the renders?
Any 3D software your team or studio already uses. The orbit images and the apartment overlays can be produced in whichever tool you work in, for example 3ds Max. YourNextHome presents the rendered output, so the choice of software is yours.
Can YourNextHome create the renders for us?
Yes. If you would rather not produce them in-house, we can create the content for you or arrange it through one of our partner studios. You can also use any studio you already work with.
Can the model show a whole masterplan, not just one building?
Yes. The model nests: buyers orbit the whole estate, select a building to orbit it on its own, then select any apartment on it, all within one continuous experience.
Can buyers tell which apartment is which as the building rotates?
Yes. On desktop, hovering over a unit highlights it and shows which windows and which part of the facade belong to it. Selecting it opens the apartment in full.
Can it show a building that is not built yet?
Yes, and that is where it earns its place. Off-plan is when buyers have the least to go on, so a model they can navigate gives them something solid to react to well before construction finishes.
Does the model connect to live availability and pricing?
Yes. Selecting a unit shows its current status, because the model reads from the same inventory you manage in real time inside YourNextHome. Reserve or reprice a unit and the change shows straight away.
Is this the same feature as your virtual tours?
No, and the two work together. The building model is the exterior orbit and unit selector. Virtual tours are the walk-through of the inside of an apartment, either embedded from Matterport or Kuula or built from your own 360° images. Buyers typically move from the building model into a virtual tour when they open a unit.
How long does it take to get a project live?
Days, not months. You hand over the drawings, renders and unit data you already have for the development, and we handle the build — you review a working viewer rather than starting from a blank brief.
Do we need developers or technical staff to use it?
No. Everything is run from a dashboard built for sales and marketing teams — inventory, pricing, media and copy are all managed without touching code. Connecting a custom domain or embedding the viewer is the most technical it gets, and both are guided steps.
Can we match our own branding and use our own domain?
Yes. Viewers carry your logo, colours and typography, and each project can be served from your own domain or subdomain, so buyers stay on your brand from first click to enquiry.
Can we update content ourselves after launch?
Yes. Availability, prices, media and copy are all editable from the dashboard and go live immediately — no redeploy and no waiting on us to publish changes.
How is it priced?
You pay per project on a monthly or yearly plan, so cost tracks what you are actively selling rather than a flat platform fee. Pricing is public — the current rates are on the pricing page.
Who owns the leads and buyer data?
You do. Every enquiry and engagement signal a buyer generates is yours — visible in the dashboard and exportable. The platform never sits between you and your prospects.